Inbound Marketing
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By using a variety of social channels, businesses are using quality, 3rd party content in order to educate, establishing trust, authority, while gaining a loyal following.

Historically, SEO and Content Marketing typically coexisted as two separate initiatives, now, each relies on the other for optimal success.  Businesses that choose not to invest in a solid content strategy will only inhibit SEO potential and hinder visibility.  The goal of Google and inbound marketers is to provide users with the most relevant content possible, so it makes sense that quality content shared socially should contribute to search engine rankings.

 

Like the woman in the video, New Digital Marketing or Inbound Marketing refers to activities that bring visitors in, rather than having to solicit prospects’ attention. Inbound marketing earns the attention of customers, makes the company easier to be found, and draws customers to them.

Individuals search online for content that helps solve a problem.  Inbound marketing is about positioning your company to be the solution to the searcher’s problem.  By developing an online presence that speaks to your customer’s specific interests, needs, and by staying abreast of emerging trends, you’ll be able to adjust your business accordingly and run an effective Inbound Marketing Strategy.

Inbound  Marketing Tools:

Website Design more specifically User Experience design is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided in the interaction between the user, the product, and the platform.

Video Marketing is Fast becoming the most important Marketing Tool.  Video has proven to Dramatically Increase: Exposure, Traffic, Engagement, & Conversion

Search engine optimization is the process of affecting the visibility of a website or webpage in a search engine’s unpaid results (often referred to as natural, organic, or earned results). Typically, the earlier or higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

Content marketing involves the creation and sharing of media and content in order to acquire and retain customers. This is a great systematic approach to maintaining communication with prospective consumers as well as current clientele. The purpose of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content.

Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. By engaging with customers, you encourage them to share their experiences with those in their network


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