What is Inbound Marketing
Sales & Marketing has historically been a linear attempt at growing a business – Participating in a trade show would only possess the potential to reach those who were in attendance with only minutes of potential engagement. Participating in a direct mail campaign would only have the potential to reach those that you mailed with only a few seconds of potential engagement. Billboards, TV ads, Cold Calls all share similar limitations, they’re all bound by the number of individuals they can reach and lack the ability to produce quality, consistent engagement.
New Marketing or Inbound Marketing refers to activities that bring visitors in, rather than having to solicit prospects’ attention. Inbound marketing earns the attention of customers, makes the company easier to be found, and draws customers to them. Individuals search online for content that helps solve a problem.
Inbound marketing is about positioning your company to be the solution to the searcher’s problem.
Some Inbound Marketing Characteristics
- Quality content and effective messaging
- Budget-friendly campaigns that don’t require expensive advertising purchases
- Opportunities for prospective buyers to make decisions on their own time
- A flexible lead-nurturing operation that includes periodic emails, targeted ads, human contact and other forms of outreach
- The practice of using data and performance metrics
Examples of Inbound Marketing
- Website and blog content optimized for search engines
- Social posts and promotions
- Display and pay-per-click ads targeted to users
- Earned media, coverage in a blog or publication focused on your niche
- In-person networking, presentations at niche-oriented public events conferences and trade shows
Most forms of inbound marketing are designed to inform and persuade without being pushy or alienating. Moreover, the overarching goal of inbound marketing is to target prospects as narrowly as possible, reducing the number of impressions “wasted” on people with no interest in what’s being marketed.
Many inbound marketing tactics have impressively high return on investment (ROI) values. Inbound Marketing is extremely cost-effective, relative to most outbound marketing tactics.
Historically, SEO and Content Marketing typically coexisted as separate initiatives; now, each relies on the other for optimal success. Businesses that choose not to invest in a solid content strategy will only inhibit SEO potential and hinder visibility. The goal of Google and inbound marketers is to provide users with the most relevant content possible, so it makes sense that quality content shared socially should contribute to search engine rankings.
By developing an online presence that speaks to your customer’s specific interests, needs, and by staying abreast of emerging trends, you’ll be able to adjust your business accordingly and run an effective Inbound Marketing Strategy.
Inbound Marketing Tools:
The New Website is based on user experience design. This is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided in the interaction between the user, the product, and the platform.
Video Marketing is Fast becoming the most important Marketing Tool. Video has proven to Dramatically Increase: Exposure, Traffic, Engagement, & Conversion
Content marketing involves the creation and sharing of media and content in order to acquire and retain customers. This is a great systematic approach to maintaining communication with prospective consumers as well as current clientele. The purpose of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content.
Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. By engaging with customers, you encourage them to share their experiences with those in their network
Search Engine Optimization is the process of affecting the visibility of a website or webpage in a search engine’s unpaid results (often referred to as natural, organic, or earned results). Typically, the earlier or higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.