What is Email Marketing and How MailChimp Works
Using embedded videos, pictures, links to additional content, companies are experiencing an extraordinary degree of success at reaching people via email. One of the premiere companies supplying a robust platform is MailChimp.
More than 7 million people and businesses around the world use MailChimp, they now send more than 500 million emails per day. MailChimp can provide a key piece to the marketing campaign, one which can help connect your customers with your content.
MailChimp’s software is FREE! Send 12,000 emails to 2,000 subscribers for FREE. No contracts and no credit cards.
Get insight about subscribers and keep contacts in one place profiles. Click on the customers name to see engagement , website activity, and more. Add notes and one-on once conversations to profiles, so you can remember who your customers are. You can access all of this information from your desktop or mobile.
Automation and personalization
MailChimp helps you email the right people at the right time. Send automated emails based on customer behavior and preferences. Get started with pre-built workflows or use a built-in segmentation and targeting options to build custom rules. Get an in-depth reporting on how each of your automated series is performing. MailChimp’s tools help you learn more about your customers and send them timely, relevant content.
What’s the best time to send?
MailChimp’s optimization program recommends the best time to send determined by your specific lists of engagement data. This data is gathered by MailChimp’s big data initiative, Email Genome Project.
How do I target?
Pick a list or part of a list, MailChimp will analyze it and build out new segments of likeminded people from the subscriber list.
How can I grow the list?
With a Twitter tailored audience, you can target your subscribers on Twitter and make it easy for them to share your content with other people who have similar interests.
In addition to the basic reports which come with every account, MailChimp offers plenty of advanced reporting options . Over the last several months, the success of email marketing has seen a drastic spike in effectiveness. Why you ask? Content!
Effectiveness of Email Marketing:
Email marketing has an ROI of 4,300%.(Direct Marketing Association, DMA 2013 Statistical Fact Book, 2013)
Email marketing was reported as the #1 most-effective tactic for lead nurturing by top-performing B2B marketers (defined as those who reported exceeding annual revenue goals).(Forrester Research,Gauging Your Progress and Success, Dec 2013)
Email is ranked as the #1 preferred communication channel by consumers for initial introduction to a product/service, learning about a product/service, and post-purchase follow-up about a product/service.(The Economist Intelligence Unit, Mind the Marketing Gap, Mar 2013)
Triggered email messages average 5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages.(Epsilon Email Institute, Q4 2012 N. American Email Trends and Benchmarks, Feb 2013 and Q2 2013 N. American Email Trends and Benchmarks, Jul 2013)
Over 75% of email revenue is generated by alternatives to generic one-size-fits-all email campaigns. For example, trigger email campaigns account for 21% of email marketing revenue.(DMA UK,National Client Email Report 2013, Feb 2013)
Triggered email messages are extremely effective for customer engagement and revenue, as exemplified below.(Experian Marketing Services, 2013 Email Market Study, Dec 2013)
– Second abandon-cart reminders (a follow-up abandon-cart message to an initial email) garner an average 54% lift compared to just sending one abandon-cart message.
– Browse emails (messages based on categories or products a customer has viewed) achieve a 3.4x increase in revenue compared to other promotional mailings.
– Thank-you emails achieve a 13x increase in revenue compared to promotional mailings.
Marketers rate the following tactics as easiest for email list growth.(Marketing Sherpa, Email Marketing Benchmark Survey 2013, Feb 2013)Email to a friend (58%)
– Registration during purchase (50%)
– Social media sharing buttons in email (49%)
Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined.(McKinsey & Company, Why marketers should keep sending you emails, Jan 2014)
72% of US online adults send or receive personal emails via smartphone at least weekly.(Forrester Research, Email Marketing Gets Responsive, May 2014)
Email dominates all other methods of content sharing: 88% of B2B buyers use email to share content. LinkedIn is 2nd (43%) and Twitter is 3rd (35%).(DemandGen,2014 B2B Content Preferences Survey, Jun 2014)