What is Digital Asset Optimization
Digital asset optimization provides multiple opportunities to build your online brand, making you and your products more visible. While it includes optimization of web pages, it is increasingly important to optimize all types of files, even those seldom covered with traditional SEO techniques: video content, images, Tweets, Social Media business profiles, etc.
When marketers make it easier for search engines to find, index, and display content in search results, it creates benefits in the form of increased traffic, increased news coverage, public relation, branding, and sales. Optimizing all digital assets and maintaining brand consistency will help you become a dominant online player.
Digital asset optimization provides multiple opportunities to build your brand, makes your products and services more visible. While it includes optimization of web pages, it is increasingly important to optimize the types of files that are seldom covered with traditional SEO techniques:
Examples of digital assets:
- Web pages (category pages, product pages, reviews, sitemaps, semantic markup)
- Video (product videos, how-to videos, consumer generated videos, corporate interviews)
- Images (product images, infographic images, news images, article enhancement images)
- Social Media data (product feedback, media relations, new product launch)
- Social Media sites (Facebook business page, Twitter account)
- Press Releases (corporate releases, newsworthy releases)
- Location data (maps optimization, business data aggregators, Internet Yellow Pages)
- Feeds (product shopping feed, map data feed)
- News (Corporate, new release information)
- Blogs (company blog, category blog)
- Forums (product related, regional discussions)
- Articles (product use and description related, category related, industry trends)
A well-optimized video can not only bring you authoritative links, it can also achieve top listings in the SERPs, resulting in traffic and conversions. When creating video, carefully define your purpose. This might be to build links, generate social shares or increase conversions.
With so many videos on the Web, you’ll have to plan carefully to excel. If you want to go viral, try humor, be original and, most importantly, tailor your video to your target audience. Another popular option is the educational video, which works well for retail products. Below are some tips for video optimization.
- Host your video on your own website rather than on YouTube or Vimeo
- Include social share buttons on your video embed “Like” and “Tweet” buttons for easy sharing
- Use Rich Snippets by adding the required Schema.org code to your page for an eye-catching display in the SERPs
- Create and submit an XML video sitemap
- Promote your video on social media sites, through your blog/website, video PR, email (new products, promotions, contests, etc.)
- Use SEO best practices ( title tag, relevant tags, specific keywords, accurate description and full video transcript)
- For detailed video optimization, see ReelSEO’s Definitive Video SEO Guide