When – Project Began Jan 2018 (Lasted Approx 8 months)
– Performed Extensive UX Research
– Performed 70 – 80% of the UX Design
(Site-Mapping – User Flow – Task Flow)
– Performed 60 – 70% of the UX Analysis
– Performed 70 – 80% of the Content Strategy
– Performed 35% – 45% of the Content Creation
Starting Point – Solid 25-page website
Modest Web Traffic
Modest Engagement Rates
End Point – 45 – Page Content Management System
Web Traffic: Increased 25%
Engagement Rates: Increased 33%
Who is the audience?
Primarily – Male Back End / Frond End Developers / Data Storage Technicians & Managers (Age 30 – 55)
What are we trying to accomplish?
- Illustrate Expertise
- Compel Users to Visit
- Compel Users to Engage
- Compel Users to Interact with the Business
Primary Objective – Convert New Users into New Clients
Secondary Objective – Expand Services of Existing Users
Why do users care?
Users need a hosting provider, some place to house their data
Webair’s goal is to position themselves to be the solution to this problem and Help Businesses store their data in a safe environment.
How to Accomplish Objective – Tell a Better Digital Story than the Competitors
Agenda: Tell the Best Digital Story Possible
(Within Timer Parameters & Budget)