Engagement + Popularity = Valuation
|Time on site p/visit||Page Views p/visit||Sites Linking In||Traffic (Monthly Visitors)||Value|
Facebook, Youtube, Instagram, Twitter, Pinterest, reddit, HBO, Netflix, all use CMS platforms to manage their content (i.e. pictures, videos, comments, pins, shows, movies, etc.)
The level of success of these businesses is directly related to their ability to manage this content within their own digital system.
By creating a platform that is engaging and promotes interaction, the more it gets clicked and shared, increased exposure will result in higher Domain Authority (digital reputation), the higher the Domain Authority ranking, the greater number of Search Engine Results Pages (SERP’s), increased search presence leads to more traffic, more traffic leading back to your site will lead to greater popularity. Greater popularity will ultimately result in a higher valuation.