Engagement + Popularity = Valuation
|Time on site p/visit||Page Views p/visit||Sites Linking In||Traffic (Monthly Visitors)||Value|
Facebook, Youtube, Instagram, Twitter, Pinterest, reddit, HBO, Netflix, all use CMS platforms to manage their content (i.e. pictures, videos, movies, etc.) The level of success of these businesses is directly related to their ability to manage this content within their own digital system.
By creating a platform that is engaging and promotes interaction, the more often your content will get clicked and shared. Increased activity will result in higher Domain Authority or digital reputation.
The higher Domain Authority ranking a company has, the greater number of Search Engine Results Pages (SERP’s). Increased search presence leads to more traffic and more traffic leads to greater popularity. Greater popularity will ultimately result in a higher valuation.