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Engagement plus Popularity equals Valuation

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Engagement + Popularity = Valuation

EngagementPopularityValuation
Time on site p/visitPage Views p/visitSites Linking InTraffic (Monthly Visitors)Value
Facebook3512.45,252,559,7871,500,000,000$500,000,000,000
YouTube406.12,103,907,1151,499,000,000$75,000,000,000
Twitter14.97,599,398,722400,000,000$25,000,000,000
Instagram157.441,847,514,263275,000,000102,000,000,000
Pinterest14.25.71,043,283,279175,000,000$12,500,000,000
reddit19.53.2119,065,4542,500,000,000$1,800,000,000

Facebook, Youtube, Instagram, Twitter, Pinterest, reddit, HBO, Netflix, all use CMS platforms to manage their content (i.e. pictures, videos, comments, pins, shows, movies, etc.) 

The level of success of these businesses is directly related to their ability to manage this content within their own digital system.

By creating a platform that is engaging and promotes interaction, the more it gets clicked and shared, increased exposure will result in higher Domain Authority (digital reputation), the higher the Domain Authority ranking, the greater number of Search Engine Results Pages (SERP’s), increased search presence leads to more traffic, more traffic leading back to your site will lead to greater popularity. Greater popularity will ultimately result in a higher valuation.

Christopher Watson

I have been fortunate to work with some great medical companies during my career: WebMD, Cardinal Health, CareFusion, LeMaitre Vascular, to name a few. My love of technology and passion for business inspired me to create Mollify.