Engagement plus Popularity equals Valuation

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Engagement + Popularity = Valuation

EngagementPopularityValuation
Time on site p/visitPage Views p/visitSites Linking InTraffic (Monthly Visitors)Value
Facebook3512.45,252,559,7871,500,000,000$500,000,000,000
YouTube406.12,103,907,1151,499,000,000$75,000,000,000
Twitter14.97,599,398,722400,000,000$25,000,000,000
Instagram157.441,847,514,263275,000,000102,000,000,000
Pinterest14.25.71,043,283,279175,000,000$12,500,000,000
reddit19.53.2119,065,4542,500,000,000$1,800,000,000

Facebook, Youtube, Instagram, Twitter, Pinterest, reddit, HBO, Netflix, all use CMS platforms to manage their content (i.e. pictures, videos, movies, etc.) The level of success of these businesses is directly related to their ability to manage this content within their own digital system.

By creating a platform that is engaging and promotes interaction, the more often your content will get clicked and shared. Increased activity will result in higher Domain Authority or digital reputation.

The higher Domain Authority ranking a company has, the greater number of Search Engine Results Pages (SERP’s). Increased search presence leads to more traffic and more traffic leads to greater popularity. Greater popularity will ultimately result in a higher valuation.


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