Software Engineer

Evolution of Marketing – The New Era – Challenger Methodology

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Evolution of Marketing – Product Marketing – Solution Selling – Challenger Methodology The first Era of Marketing: Product Marketing (features/functions/benefits) – Hi Mr. Customer, here is my product, here are the features, this is how it functions, and here are the benefits. Infomercials still use this concept to market their product.  After a few minutes of communicating […]