SAVE TWITTER! Please make sure Jack Dorsey see’s this….

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Dear Jack,

I would like to SAVE Twitter. Someone wise once said…

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I recently read that Twitter is considering changing the character limit from 140 to 10,000.

I am no math wiz, but won’t an extra 9,860 characters cut into that 10 – 15-minute window?  

I know you have shareholders to report to, but I don’t think that this is the answer.

Here is why…..

I don’t know about anyone else’s Twitter account, but mine is currently full of a lot of rubbish that I don’t even read. Logging into my Twitter account is like being on the floor of an exchange, it’s full of a lot of noise. 

Fortunately, I keep a 2nd account, so I can follow the New York Mets exclusively.

Only a true baseball nerd would know that July 31’st is Major League Baseball’s trading deadline. The days leading up to the trade deadline are typically a period of rumors, innuendo, and player movement (a week of TMZ like coverage). As a New York Mets fan, the days leading up to the 2015 deadline are ones that I will never forget.

Anthony DiComo, Jon Heyman, Buster Olney, Joel Sherman, Jared Diamond, are my favorite beat writers that I follow on Twitter, whose tweets I trust: Mets rumors observations, and speculations. 

The backstories that Twitter enabled me to follow was like watching a real life soap opera unfold.  

On July 30th, the Mets shortstop cried on the field after the fans told him that he was being traded.

August 1st (2 Nights Later), the Mets celebrated him still being on the team.

 

Getting information first is always fun, but it was the story lines Twitter allowed me to follow that lead up to this climactic ending, that I found most compelling. Twitter provided me a LIVE look behind the scenes of my beloved Mets. 

I know that I am not alone in seeing the intrinsic value in Twitter and not the only one who uses it this way.  In an industry where time is of the essence, my buddies on Wall Street use twitter to exchange insight regularly. One of my friends said it best, “for Twitter to work, you first have to ask it a question….”

How would I make Twitter Perfect 

Twitter’s current format is like is like getting sprayed in the face with a fire hose of information. When I want to access specific information, I am forced to siphon through all the junk.

Similar to how I use my Netflix account, I want to access tweets depending on the mood I am in and the type of information that I am looking to catch up on from specific people that I want to hear from at that moment. I want to be in control.

By simply adding a grouping/filtering options and allowing management of the people that I am following would change the entire user-experience for the better.

 

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How it would work:

Similarly to how we already manage our browser favorites, we organize the people we follow into groups.

When I want to catch up on finance, I head into my finance group –

Finance – Bill Gates, Warren Buffett, Jeff Bezos, Mark Zuckerberg

When I want to see what my old friends are up to, I head into my old friends group –

Old FriendsGisele Bundchen, Cindy Crawford, Alessandra Ambrosio

Think about the potential of an organized Twitter, I could have access to fresh insight from the world’s elite financial minds. Then, by simply switching groups, I could see what my “Old Friends” are up to 🙂

They could even be broken down in a file structure similar to how we currently organize our pictures.

 

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These filters could potentially allow Dr.’s, Surgeons, Scientists smaller forums to exchange ideas. Twitter could provide the platform for Cancer Dr.’s to reveal their latest research, without all of the noise, and ultimately provide an open source platform that could lead to a cure.

Our society was built on collaboration and Twitter has the ability to accelerate the process.

Twitter has definitely changed the way we communicate but has the potential to be so much more….