Is Content really King?

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Have you ever heard the phrase, “Content is King”?  It was actually Bill Gates who coined the phrase back in January of 96. He went on to say… “Content is where I expect much of the real money will be made on the Internet…”

So, is content really king?  Google, Apple, Amazon, and Yahoo seem to think so.  All have been circling the NFL for years contemplating purchasing the rights to their content, which is the most valuable in the world due to its popularity.

Back in January, Google signed a deal with the NFL for millions.  It was not for live broadcasting, it was for the league’s YouTube content.


You probably didn’t notice before, but when you searched for NFL-related content on Google, the first story to come up rarely took you to any NFL-related sites (i.e.

Now, try to Google any NFL related key phrases.


The NFL is now a lot easier to find during Google searches.

From the NFL, “A simple Google search will display official NFL video along with related news and information all delivered to the user in one distinct box at the top of the search results…”

The NFL’s Thursday Night games are soon up for auction and the tech giants are circling once again.  It’s estimated that the winning bid will be in the $600 million-a-year range. Apple, Google, and Yahoo are all in the hunt, who will be the highest bidder?


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