YouTube may be the king of online video with more than one billion monthly viewers, but Facebook is aiming to knock Google’s service off its perch.
The company has started the year by publishing figures on how popular videos already are on the social network. “In just one year, the number of video posts per person has increased 75% globally and 94% in the US,” explained Facebook in a blog post aimed at the kind of “creators” who’ve been building large followings on YouTube.
In 2014, Facebook started showing view counts on videos published directly to the social network, and while the fact that videos automatically play when scrolled in someone’s news feed will be swelling their figures, the numbers for popular clips are nevertheless startlingly high.
One case study that’s had brands chattering is Apple’s last TV advertisement, The Song, which was published on YouTube and Facebook in mid-December; It has been watched 3.2m times on YouTube, but that pales next to its 20.9m views on Facebook.
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