Content Strategy

Why do we share what we share on Social Media?

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It’s safe to say that we like to share content online. In a single minute:  We send out 277,000 tweets  Share 2,460,000 pieces of content on Facebook Post 216,000 new photos on Instagram Upload 72 hours of new video on YouTube As always, psychology is interested in finding answers to questions of why we behave the […]

Instagram Explained

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Instagram Explained Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr. and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 4:3 aspect ratio typically used by mobile device cameras. Users […]

Tumblr Explained

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Tumbler Explained Tumblr is a microblogging platform and social networking website founded by David Karp and owned by Yahoo!. The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, as well as make their blogs private. Much of the website’s features are accessed from the “dashboard” interface, where the […]

Vine Explained

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Vine Explained Vine is a short-form video sharing service where users can share six-second-long looping video clips. The service was founded in June 2012, and Twitter acquired it in October 2012, just before its official launch. Users’ videos are published through Vine’s social network and can be shared on other services such as Facebook and Twitter. […]

Snapchat Explained

Snapchat Explained

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Snapchat Explained Snapchat is a photo messaging application developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users set a time limit for how […]

LinkedIn’s Social Networking Capabilities are growing

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How to Market on LinkedIn LinkedIn has always been the industry standard when it comes to marketing yourself professionally, but over the last few years, the importance of the social network aspect has increased dramatically. TechCrunch reports LinkedIn has roughly 187 million unique visitors per month and growing.  LinkedIn has ramped up its efforts to […]

YouTube Explained

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YouTube Explained YouTube is a free video-sharing website that makes it easy to watch online videos. You can even create and upload your own videos to share with others. Originally created in 2005, YouTube is now owned by Google and is considered the 2nd largest search engine in the world. Visitors watch around 6 billion […]

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Twitter Explained

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Twitter Explained  Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”.  Twitter is ranked as one of the ten-most-visited websites worldwide by Alexa’s web traffic analysis. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface […]

Social Media

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  Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.  This form […]

Avengers 2 Trailer Released on Facebook

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Avengers 2 Trailer Released on Facebook The Twitter Video Player will host videos of up to 10 minutes with no limit on file size, initially supporting mp4 and mov files. There will be no ability to edit videos or schedule them within the player — at least in its first iteration. And, pointedly, the Twitter […]

Google Launches New Adwords Editor

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Google released a fully redesigned version of AdWords Editor that supports several of the bulk editing features that have recently been added to the web interface and introduces new functionality to the desktop tool. This was announced during a livestream hosted by AdWords VP, Jerry Dischler, AdWords Editor’s Product Manager, Geoff Menegay, said AdWords Editor […]