Search Console

Search Console – What is Search Console?

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Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results. You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimize […]

Digital Asset Optimization

Digital Asset Optimization – DAO – Optimization of All of Your Files

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Digital Asset Optimization or (DAO) involves the optimization of all of your files for example images, videos, social media profiles, business listings. Optimizing assets not only makes one’s products more appealing and more visible to prospective clients, but it also makes them appear more often in Search. Higher, more diverse placement on Search will obviously lead to more traffic, more traffic […]

Google Search

The Google Algorithm in a Nutshell

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The Google Algorithm is one of the most complex, most valuable algorithms in the world,  made up of more than 200 factors, more than 10,000 subfactors, influenced to some degree by artificial intelligence, and sometimes tweaked (adjusted to make perfect) more than 500 times in a month, to make it even better. Google’s Internet is […]

Search Engine Optimization

Search Engine Optimization – SEO Explained

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Search Engine Optimization or (SEO) is the process of affecting the visibility of a website or webpage in the Search Engine Results Pages or (SERP’s). SEO is often referred to as natural, organic, earned, or unpaid search results. Typically, the higher a site is ranked on SERP’s, the more frequently the site appears, and the more […]

The New Digital Sales Cycle Starts Online

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The Sales Cycle is now a digital “New Marketing” or “Inbound Marketing” is any marketing tactic that relies on earning one’s interest instead of buying it.  Inbound marketing is a marketing strategy that focuses on getting found by customers, “earning their way in”, as opposed to “buying, begging, or bugging their way in.”  Consistently creating […]

Inbound Marketing

Inbound Marketing is about earning attention

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Inbound Marketing refers to activities that earn the attention of customers, makes the company easier to be found, and draws customers to them. Individuals search online for content that helps solve a problem. Inbound marketing is about positioning one’s company to be the solution to that problem. Sales & Marketing has historically been a linear attempt […]

Content Markeing

Content Marketing – Content Strategy

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Content Marketing is the art of communicating with your customers and prospects without selling. Forget Key Words, Provide high-quality content on your pages, especially your homepage, this is the single most important aspect of your Content Strategy. The content on your site can make or break whether or not your desired audience will find you.  Content […]

Software Engineer

Evolution of Marketing – The New Era – Challenger Methodology

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Evolution of Marketing – Product Marketing – Solution Selling – Challenger Methodology The first Era of Marketing: Product Marketing (features/functions/benefits) – Hi Mr. Customer, here is my product, here are the features, this is how it functions, and here are the benefits. Infomercials still use this concept to market their product.  After a few minutes of communicating […]

New Websites Focus on Providing Value to their users

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New Websites focus on providing value to the user. If you don’t provide value, then the user will go elsewhere. At the outset, the primary purpose of a website was to create a first impression. With the evolution of Web 2.0 and focus on collective intelligence, the New Website has evolved into an interactive, user-centric, virtual command posts. They now […]

Content Marketing

Content Marketing – What is Content Marketing?

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Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content. Its purpose is to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action; That’s according to the Content Marketing Institute. Content marketing is the Art of Communicating with your customers and prospects without selling. It […]