Google Search

What is Google Search and How does it work?

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The Google Algorithm is one of the most complex, most valuable algorithms in the world and it keeps getting better. The Google Algorithm is made up of more than 200 factors, more than 10,000 subfactors, influenced by artificial intelligence, and sometimes tweaked (adjusted to make perfect) more than 500 times in a month, to make […]

Google On-Site WebSpam Factors

What are Google’s On-Site WebSpam Factors?

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Google’s On-Site WebSpam Factors  1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty. 2. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility. 3. Redirects: Sneaky redirects is a […]

Google Search

What are Google’s User Interaction Factors?

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Google’s User Interaction Factors 1. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword. 2. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords may be a human-based user interaction signal. 3. Bounce Rate: Not everyone […]

Google's PageRank Factors

PageRank Factors – Google’s PageRank Factors

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Google’s PageRank factors help Google’s Spiders Index your pages. Google’s PageRank measures the importance of a web page. According to Google: “PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the web page is. The underlying assumption is that the more important the page, […]

Google Brand Ranking Factors

Google’s Brand Ranking Factors

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Google’s Brand Ranking Factors – There are three factors that come into play: expertise, authority, and trustworthiness. Expertise is your knowledge level and the value you can provide on any given subject. Expertise is your knowledge level and the value you can provide on any given subject. Your authority is how established your brand is, both […]

Google Search

What are Google’s Site Ranking Factors?

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Google Site Ranking Factors 1. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites. 2. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact […]

Google Search

Domain Authority – Google’s Domain Authority Ranking Factors – Mollify

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Domain Authority Explained Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by evaluating multiple factors, […]

Google Search

What are Google’s Off-Site WebSpam Factors?

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Google’s Off-Site WebSpam Factors 1. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links. 2. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search. 3. Link Profile with High % of Low-Quality Links: Lots of links from sources commonly used […]

Google Search

Google Algorithm Updates

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2018 Updates “Medic” Core Update  —  August 1, 2018 Confirmed Google confirmed a “broad core algorithm update,” with wide reports of massive impact. It rolled out over the period of about a week, but peaked on August 1-2. This update seemed to disproportionately affect sites in the health and wellness vertical, although large-scale impact was […]

Google Search

What are Google’s Domain Ranking Factors?

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Google’s Domain Ranking Factors: 1. Domain Age: Matt Cutts states that:   “The difference between a domain that’s six months old verses one year old is really not that big at all.”. In other words, they do use domain age…but it’s not very important. 2. Keyword Appears in Top Level Domain: Doesn’t give the boost that […]

Digital Agency

Google Mobile Algorithm Update

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Mobilegeddon – This Google Mobile Algorithm Update influences the display of organic results on mobile devices. Websites failing to perform well on mobile devices will now be harder to find on these devices.  Some might effectively disappear from small screens entirely. This change will affect mobile searches in all languages worldwide and will have a significant […]