Avengers 2 Trailer Released on Facebook
The Twitter Video Player will host videos of up to 10 minutes with no limit on file size, initially supporting mp4 and mov files. There will be no ability to edit videos or schedule them within the player — at least in its first iteration. And, pointedly, the Twitter Video Player will not support videos hosted on YouTube or anywhere else, just those on its own service. “Aside from just watching video more easily on Twitter, you should be able to record, edit and share your own videos natively on Twitter too,” wrote Kevin Weil, VP of product. “Alongside short looping Vine videos, we think you’ll have fun sharing what’s happening in your world through native video.”
While the Twitter Video Player may be used by advertisers or other commercial partners, Twitter will not allow third parties to sell access to the Video Player, or to embed other advertisements, sponsorships, or promotions on the platform. Users will have some control over how the video is presented to users in timelines by way of a customized thumbnail. And it looks like while the time limit is 10 minutes, Twitter is hoping for those to be a quality 10 minutes.
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