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Google 

Google.com is now the most visited website in the world.

Google recently surpassed Apple as the most valuable brand in the world.

It was the genius behind Google Search that made all of this possible.

More than of us 75% of us use Google Search to find the answers to our questions. Google now processes more than:

  • 2 trillion searches per year
  • 3.5 billion searches per day
  • 2.3 million searches per minute
  • More than 40,000 searches per second

 

Why does everyone love Google Search?

In order for Google to provide users the best solution to their problem, Google’s ranking system sorts through hundreds of billions of web pages in a fraction of a second and lists results for you according to rank. 

Not only is the quality of content important to Google, but so is the authority of the source. Ultimately, Google wants to provide their users with the most quality content, from the most reliable and credible sources.

 

Google’s Internet is based on a MERITOCRACY.

Depending on the relevancy of the content and validity of the source, Google ranks sources specific to each search. 

“The perfect search engine will understand exactly what you mean and give you back exactly what you want”, Larry Page, Co-Founder of Google.

 

What is the future of Google Search?

Google continues to dedicate a large number of resources to make Search even better.

Thousands of engineers and scientists are committed to enhancing Google’s Search algorithms; In 2016, there were more than 1600 improvements alone.

 

How does Google Search impact Marketing?

The ability to be found is one of the most imperative components of any business. How can people buy from you if they can’t find you?

Inbound Marketing is any marketing tactic that relies on earning people’s interest rather than paying for it. By producing interesting content and providing user’s valuable information, Inbound Marketing attracts customers, makes the company easier to be found, focuses on “searchability”, and naturally draws customers to them.

Interactive technology allows us the ability to guide our audience through a compelling narrative while affording opportunities to drill down to the user’s specific desired details. Providing the user an interactive and customizable flow of information conveys one’s story in a way that is uniquely useful.

No longer are websites just digital business cards, most new websites are content management systems or CMS, designed to manage the business (ie. marketing, communication, payments, accounting, analytics, etc.) via the web.

Understanding Google’s mission with regards to search will help in developing and implementing successful future digital initiatives.

Google currently recognizes Mollify as the #1 “Google Algorithm Specialist” in the world. 

We understand today’s digital environment better than anyone else; we’ve proved this with Google’s validation.