Google has certainly become a household name. Since it’s incorporation in 1998, Google has generated a string of new products, carried out tactical acquisitions, and formed strategic partnerships in becoming the technology powerhouse it is today.
Google.com is now the most visited website in the world. As of 2018, Google has now surpassed Apple as the most valuable brand in the world.
It was the genius behind Google Search, that made all of this possible.
Most of us (75%) use Google Search to find the answers to our questions. Google now processes more than 2 trillion searches per year, 3.5 billion searches per day, 2.3 million per minute, more than 40,000 search queries every second.
Why does everyone love Google Search so much?
Is it because Google’s crawler is able to crawl the entire web more rapidly and more thoroughly than any of its competitors?
Is it Google’s first-rate user experience? Is it Google’s clean interface, lightning fast page loads?
These are all strong reasons to use Google Search as your preferred Search Engine.
It’s the superiority of Google’s Search Algorithms and their ability to provide users the most useful and most relevant search results which sets Google apart from other search engines.
In order for Google to provide users the best solution to their problem, Google’s ranking system sorts through hundreds of billions of web pages in a fraction of a second and lists results for you according to rank. This ranking system is made up of a series of algorithms that analyze what you are looking and determines what information to return to you. Not only is the quality of content important to Google, but so is the authority of the source. Ultimately, Google wants to provide their users the most quality content, from the most reliable and credible sources.
Google’s Internet is based on a meritocracy.
Even though Google has 75% of the search engine market share, thousands of engineers and scientists continue to enhance Google’s Search algorithms. There were some 1600 improvements to Google Search in 2016 alone.
“The perfect search engine will understand exactly what you mean and give you back exactly what you want”, Larry Page, Co-Founder of Google.
How does Google Search effect Marketing?
The ability to be found is one of the most imperative components of any business. How can people buy from you if they can’t find you?
No longer are websites just digital business cards, most new platforms are content management systems, designed to manage the business (ie. marketing, communication, payments, accounting, analytics, etc.) via the web.
Inbound Marketing is any marketing tactic that relies on earning people’s interest rather than paying for it. By producing interesting content and providing user’s valuable information, Inbound Marketing attracts customers, makes the company easier to be found, focuses on “searchability”, and naturally draws customers to them.
Digital storytelling is the process of enhancing user satisfaction: improving usability, accessibility, and pleasure provided by the interaction between the user and the business. Digital storytelling keeps users engaged, creates a valuable experience while reinforcing a company’s expertise and credibility.
Interactive technology allows us the ability to guide our audience through a compelling narrative while affording opportunities to drill down to the user’s specific desired details. Providing the user an interactive and customizable flow of information conveys one’s story in a way that is uniquely useful.
Understanding Google’s mission with regards to search will help in developing and implementing successful future digital initiatives.
According to Google, Mollify is the foremost authority on the Google Algorithm. Google has validated our interpretation by ranking us the #1 Google Algorithm Specialist in the world.