A company’s success or failure depends almost exclusively on their ability to market themselves within the fabric of today’s digital environment.
Most of us use Google Search to find, Answers to our Questions and Solutions to our Problems. Google now processes more than:
- 40,000 searches per second
- 2.3 million searches per minute
- 3.5 billion searches per day
- 2 trillion searches per year
Why does everyone love Google Search?
In order for Google to provide users the best solution to their problem, Google’s ranking system, PageRank (PR), sorts through hundreds of billions of web pages in a fraction of a second. Then, lists the results for the user according to rank in the Search Engine Results Page (SERP).
Search Engine Results not only depend on the relevancy of the content but also the validity of the source. Consequently, Google ranks sources specific to each search.
Google’s Internet is based on a MERITOCRACY.
Not only is the quality of content important to Google, but so is the authority of the source. Google’s objective is to provide their users with the most quality content from the most credible sources.
“The perfect search engine will understand exactly what you mean and give you back exactly what you want”, Larry Page, Co-Founder of Google.
What is the future of Google Search?
Google continues to dedicate a large number of resources to make Search even better.
Thousands of engineers and scientists are committed to enhancing Google’s Search algorithms. In 2016 alone, there were more than 1600 improvements.
How does Google Search impact Marketing?
The ability to be found is one of the most imperative components of any business. How can people buy from you if they can’t find you?
Inbound Marketing is any marketing tactic that relies on earning people’s interest rather than paying for it. By producing interesting content and providing user’s valuable information, Inbound Marketing attracts customers, makes the company easier to be found, focuses on “searchability”, and naturally draws customers inward.
What is Digital Architecture?
Interactive technology allows us the ability to guide our audience through a compelling narrative while affording opportunities to drill down to the user’s specific desired details. Providing the user an interactive, customizable flow of information conveys one’s story in a way that is uniquely useful.
No longer are websites just digital business cards, most new websites are content management systems (CMS), designed to manage the business (ie. marketing, communication, payments, accounting, analytics, etc.).
Is Digital Architecture Important?
Understanding Google’s mission with regards to search is critical in developing and implementing successful future digital initiatives.
Google currently recognizes Mollify as the #1 “Google Algorithm Specialist” in the world.
We understand today’s digital environment better than anyone else; we’ve proven this with Google’s validation.
“Mollify has consulted on global optimization initiatives, built sophisticated software systems, helping people digitally grow. There is nothing that we can’t build digitally, we’ve proven our capability and competency to manipulate HTML.”