Video Marketing

The Power of Video – Video has become the Most IMPORTANT source of CONTENT

  • 85% of the US internet audience watch videos online (Mist Media)
  • Videos are shared 1200% more times than links and text combined. (Orion21)
  • Internet video traffic will be 70% of all global consumer Internet traffic in 2017 (Cisco)
  • Companies are spending billions on video – $10 billion in 2015.

In a recent TIME interview, Daniel Fisher, senior vice president at a London-based video monetization firm Rightster provided some insight on the video market. “We have seen, in the last four or five years, an enormous collection of high-definition content being uploaded primarily to YouTube….

YouTube Stats

  • 1 billion – People use YouTube
  • 4 billion – YouTube’s 2014 revenue
  • 4 billion – Video Views on YouTube per day
  • 6 billion – Hours of Video watched per month

 

Mist Media Reports

  • The average user spends 88% more time on a website with video. (Source: Mist Media)
  • Video and e-mail marketing can  increase click-through rates by more than 90%.(Source: Mist Media)
  • Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)

Orion 21 Reports

  • Landing pages with video have up to 800% more conversion than the same page without a video.  (Source: Orion21).
  • Videos are shared 1200% more times than links and text combined. (Source: Orion21)

Brainshark Reports

  • 59%of senior executives prefer video over text. (Source: Brainshark)
  • Information retained in one minute of online video is equal to about 1.8 million written words(Source: Brainshark)

Marketing Sherpa Reports

  • Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)
  • Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
  • Video attracts two to three times as many monthly visitors and doubles their time spent on the site. (Source: MarketingSherpa).
  • 157% increase in organic traffic from search engines by including more video on your site (Source: MarketingSherpa)

Insivia Reports

  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. (insivia)
  • 90% of users say that seeing a video about a product is helpful in the decision process (insivia)

Comscore Reports

  • 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources:comScore and Nielsen)
  • Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore)

 

Internet Retailer Reports

  • According to Internet Retailer,52% of consumers say that watching product videos makes them more confident in their online purchase decisions.
  • When a video is information-intensive, 66% of consumers will watch the video two or more times. (Internet Retailer)
  • Internet Retailer reports that shoppers who viewed video on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer)
  • Shoppers who view video at Onlineshoes.com convert at a 45% higher rate than other shoppers, and the site has seen a 359% year-over-year increase in video views. Product pages with video have higher conversion rates than product pages without video. (Internet Retailer)
  • Visitors who view product videos are85% more likely to buy than visitors who do not. (Internet Retailer)
  • Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique  (Internet Retailer)
  • com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer)
  • Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

Invodo Reports

  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • 92 percent of mobile video viewers share videos with others. (Invodo)

Cisco Reports

  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
  • By 2016, 2/3rds of the world’s mobile data traffic will be video according to (Cisco)