Engagement + Popularity = Valuation
When you have interesting content, you have the ear of the consumer and a platform to market products and services.
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By creating a platform that is engaging and promotes interaction, the more it gets clicked and shared, increased exposure will result in higher Domain Authority (digital reputation), the higher the Domain Authority ranking, the greater number of Search Engine Results Pages (SERP’s), increased search presence leads to more traffic, more traffic leading back to your site will lead to greater popularity. Greater popularity will ultimately result in a higher valuation.