Engagement plus Popularity equals Valuation

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Social Stats

Engagement + Popularity = Valuation

When you have interesting content, you have the ear of the consumer and a platform to market products and services.

Engagement Popularity  Valuations
Top Web Applications PageVies per Visit Daily Time on Site Sites Linking In Traffic (Unique Monthly Visitors)
Facebook 12.4 21.21 7,661,000 1,100,000,000 $300,000,000,000
Instagram 7.44 4.46 1,672,639 100,000,000 $35,000,000,000
Twitter 4.9 7:38 5,618,000 310,000,000 $30,000,000,000
Pinterest 5.7 6.34 2,644,000 250,000,000 $11,000,000,000
Buzzfeed 3.04 5:57 109,782 162,000,000 1,500,000,000

By creating a platform that is engaging and promotes interaction, the more it gets clicked and shared, increased exposure will result in higher Domain Authority (digital reputation), the higher the Domain Authority ranking, the greater number of Search Engine Results Pages (SERP’s), increased search presence leads to more traffic, more traffic leading back to your site will lead to greater popularity. Greater popularity will ultimately result in a higher valuation.

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