Case Studies

There are dozens of tools to track a company's digital exposure. One of our favorite software applications is provided by Alexa, a California-based subsidiary of Amazon. Their software offers several metrics which help users track their blog/website/web application's growth, or in some cases, track their decline.

A few of Alexa's complementary metrics include bounce rate, average time on site, and the average number of page views per visitor; these metrics are used to measure a site's ability to engage the user.

Traffic data and incoming links are also complimentary metrics, both are used to help determine a site's overall popularity and trust. Every website that participates in Alexa's tracking system is ranked both globally as well as nationally. There are over 30,000 million sites currently ranked.

Google Analytics is our preferred tool to analyze daily, weekly and monthly analytics, but Alexa provides a fantastic snapshot of a site's overall progress.Ultimately, Google wants to provide users quality, engaging content from sources their algorithm deems trustworthy.

Popularity Case Studies

June 1st, 2015 - January 1st, 2016

Improved Alexa Rank 19,457,000

Data Archive June 1st 2014 - Sep 2014

Improved Alexa Rank 10,136,000

Nolita Cleaning Co. September 1st, 2015 - January 4th 2016

Improved Alexa Rank 4,670,000

Forest Orthopedic June 1st, 2015 - Sep 10th 205

Engagement - Mollify Case Study

Average Business Website - 1.55 minutes per visit

15.51 minutes per visit

September 9th - September 15th 2015

12.19 minutes per visit

September 2015

Popularity - Mollify Case Study

June 1st, 2015 - January 1st, 2016

Mollify Initial Rank

June 1st 2015, Ranked 22,870,000

Improved Alexa Rank 10,026,000

September 1st, 2015 Ranked 12,908,000

Improved Alexa Rank 10,200,000

March 22nd, 2016 Ranked - 2,713,000

Mollify on the Rise

June 1st 2015 - Jan 10th 2016