Mobilegeddon – This Google Mobile Algorithm Update influences the display of organic results on mobile devices. Web sites failing to perform well on mobile devices will now be harder to find on these devices. Some might effectively disappear from small screens entirely. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Google wants a faster, smoother, experience for mobile searchers. It does its part by putting powerful analytics tools in the hands of the public and the marketing community. Just about every webmaster has been raising mobile traffic over the last few years. In many cases, mobile usage is often as much as 30 percent or more of total site access. This number can often be much higher. It’s time to regard these people as primary traffic and not necessarily secondary. The 4/21 deadline is here, there’s little time to correct critical site errors interfering with the mobile experience.
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